Lv77 Privacy Policy – Malaysia Member Personal Data Protection

1Introduction and Scope of This Policy

Lv77 is committed to protecting the privacy of every individual who interacts with our platform. This Privacy Policy applies to all services provided by lv77, including account registration, gaming activity, financial transactions, customer support communications, and use of the lv77 mobile app.

This document is written in Bahasa Melayu for the ease of understanding of Malaysian members. Should any conflict arise between a translated version and the original, the version understood in the context of lv77's operations shall apply.

This policy should be read together with Terms and Conditions lv77, which forms part of the complete agreement between you and our platform.

2Types of Personal Data We Collect

Lv77 collects personal data in several ways depending on how you interact with the platform. The following are the categories of data we collect:

Data you provide directly:

• Full name as stated in your official identification document.
• Email address and mobile phone number.
• Date of birth for age verification.
• Current residential address.
• Bank account or e-wallet information for deposit and withdrawal purposes.
• Identity verification documents (KYC) such as a national ID card, passport, or equivalent document.
• Additional information you provide when contacting customer support.

Data collected automatically:

• IP address and general location information.
• Web browser type, operating system, and device used.
• Activity logs including games played, bets placed, and transactions made.
• Login session data including access time and date.
• Cookie data and similar tracking technologies (see Section 8).

3How lv77 Uses Your Personal Data

Personal data collected by lv77 is used solely for legitimate purposes directly related to platform operations. We use your data to:

• Account management — creating, verifying, and maintaining your member account on lv77.
• Transaction processing — processing deposits, withdrawals, and all other financial transactions securely and accurately.
• Identity verification (KYC) — fulfilling legal compliance requirements and ensuring platform security.
• Fraud prevention — identifying, investigating, and preventing any fraudulent activity, money laundering, or platform abuse.
• Customer support — processing your inquiries, complaints, and support requests effectively.
• Service communications — sending important notifications related to your account, transactions, or changes to the terms of service.
• Platform improvements — analyzing usage patterns to improve the user experience, performance, and usability of the lv77 platform.
• Relevant marketing — sending promotions, bonus offers, and new service updates to members who have consented to receive marketing communications.

Lv77 will not use your personal data for any purpose beyond those stated above without first obtaining your explicit consent.

4Data Sharing with Third Parties

Lv77 does not sell or trade members' personal data. However, there are certain circumstances where we need to share information with carefully selected third parties:

• Payment service providers — to process deposits and withdrawals securely through approved payment channels.
• Game providers — the minimum technical information required to run licensed games from certified software providers.
• Identity verification services — for KYC requirements and mandatory anti-money laundering (AML) checks.
• Lawful authorities — when required by law, court order, or directive from a relevant regulatory authority.
• Cloud computing services — infrastructure providers that operate lv77 servers, subject to strict confidentiality agreements.

All third parties that receive lv77 member data are required to meet security and privacy standards equal to or exceeding those of lv77. We conduct regular reviews of all data processing partners.

5lv77 Data Security Measures

Lv77 implements a comprehensive set of technical and organizational security measures to protect members' personal data from unauthorized access, loss, misuse, or disclosure:

• 256-bit SSL/TLS encryption for all communications between your browser or app and lv77 servers.
• Multi-layer firewall and intrusion detection system that continuously monitors traffic.
• Role-based access control ensuring only authorised staff can access sensitive member data.
• Use of two-factor authentication (2FA) for access to lv77 internal systems.
• Regular security audits by independent third parties to identify and address any vulnerabilities.
• Ongoing cybersecurity training for all lv77 staff who handle member data.
• A clear incident response plan to address any security breaches swiftly and effectively.

6Personal Data Retention Period

Lv77 retains members' personal data only for as long as it is needed for the purposes stated in this Privacy Policy or as required by applicable law.

General data retention period guidelines at lv77:

• Active account data — retained for as long as your account remains active on lv77.
• Financial transaction data — retained for a minimum of 7 years after a transaction occurs, in line with financial compliance and tax law requirements.
• KYC and identity verification records — retained for a minimum of 5 years after account closure.
• Customer support communication logs — retained for 3 years for reference and service improvement.
• Technical log data — retained for 12 months, then automatically deleted or anonymized.

Once the retention period expires, personal data will be securely deleted or permanently anonymised so it can no longer be linked to your identity.

7Your Rights Regarding Personal Data

As an lv77 member, you have several important rights regarding your personal data. Here is a summary of those rights and how to exercise them:

All data rights requests are processed within 30 working days. lv77 does not charge any fees for reasonable data rights requests.

8Cookies and Tracking Technologies

Lv77 uses cookies and similar tracking technologies to enhance the user experience, analyze platform performance, and deliver relevant content.

Types of cookies we use:

• Essential cookies — required for core platform operations such as login session authentication and security. These cookies cannot be disabled.
• Performance cookies — collecting information on how users interact with the platform to help us improve functionality and performance.
• Functional cookies — remembering your preferences such as language, display settings, and login information for your convenience.
• Marketing cookies — used to deliver promotions and offers relevant to your interests. These cookies are only active if you have given your consent.

You can manage your cookie settings through your web browser at any time. However, disabling essential cookies may affect the functionality of the lv77 platform.

9Changes to This Privacy Policy

Lv77 reserves the right to update or amend this Privacy Policy from time to time to reflect changes in our data processing practices, new legal requirements, or changes to the services we offer.

When we make significant changes to this Privacy Policy, we will:

• Updating the "Last Updated" date at the top of this document.
• Sending email notifications to all registered members at least 14 days before the changes take effect.
• Displaying a clear notice on the lv77 platform homepage for a specified period.

Continued use of the lv77 platform after any Privacy Policy changes take effect will be considered your acceptance of the updated policy. If you do not agree with the changes, you have the right to close your lv77 account.

10Contact the lv77 Privacy Team

If you have any questions, concerns, or requests regarding this Privacy Policy or the processing of your personal data, we encourage you to contact us directly.

Available communication channels:

• Live Chat — the fastest way to get immediate assistance, available 24 hours a day, 7 days a week via the lv77 platform.
• Email — send your privacy inquiry to [email protected]. We will respond within 24 business hours.
• Help Centre — visit FAQ page for answers to the most frequently asked questions about privacy and account security.